Welcome to the reef!
Welcome to Babu! Chill, easy designs for everyday life. We keep it simple, meaningful, and real. All of our pieces give back too, so you can wear something that actually matters.
Wear the wave. Protect the deep.
Vintage inspired goods for a cleaner ocean.
Together, we're restoring our blue planet.
It all started in 2018 with a shark tracking bracelet and a dream! Now that dream is coming true in a way I never imaged. Now I share my designs with you all to try and make a difference where possible.